When we started Manumit, we wanted to create the perfect layer for our home environment. Britain is a surprisingly difficult place to achieve that.

Many of the outdoor brands we know and love were born in places with very different conditions to ours. Consistent cold or endless dry heat, for example. Above all, predictable.

Britain is different.

As anyone who has spent much time on our local stomping ground of Dartmoor knows, you can leave home under blue skies, get soaked an hour later, be hailed on the hour after that, then find yourself sweating your way up a climb and shivering on an exposed tor, all before lunch.

A lot of outdoor clothing is designed to solve one extreme brilliantly. Our challenge was to create something that could handle all of it.

That's why we built Manumit around merino wool.

Merino breathes when you're hot, insulates when you're cold, continues to insulate when wet and naturally resists odour. It makes incredibly versatile clothing for days when the weather, or the adventure, doesn't go according to plan.

But there was another problem I wanted to solve.

When I went looking for a merino top to wear through the winter, I kept finding the same choice. The brands whose designs I liked tended to make cotton T-shirts, while the merino options were predominantly technical base layers.

I wanted something that worked on the Moor but didn't look out of place on the school run, down the shops or in the pub.

I couldn't find it.

So after many late nights, countless samples, testing and refining, Manumit began with a simple objective: to make the merino clothing I wanted to wear myself.

Clothing that performs in wild places without looking out of place when you aren't.

Put it on. Take it outside. Run in it. Hike in it. Travel in it. Get it sweaty and dirty. Take it somewhere memorable.

Then wear it to the pub afterwards.

I hope you like it.

Will
Founder, Manumit