Merino wool has been used as the foundation layer of choice for alpine mountaineers and desert explorers alike for as long as it’s been available (to find out why, check out our ‘Why Merino Wool’ section). It’s been tried and tested in the most extreme environments, and despite quantum leaps in fabric technology, it remains unsurpassed. Merino wool is not cheap. It’s a premium product, which, if ethically sourced and of high quality, costs a significant amount to produce. I was in the market for a merino wool top to wear over the coming winter but didn’t want to fork out a significant amount of money on clothes I would wear on the Moor but which would look pretty out of place in the pub or on the school run. The problem was, they didn’t seem to exist! My favourite brands would sell ranges of cotton t-shirts with graphics I loved OR technical base layerswhich were all about ‘function’ but never seemed to combine the two.

The beauty of merino wool is in the fibres. There’s no need for the clothes made from it to scream ‘base layer’ in their appearance. Flat lock seams for example, have their place, but they were developed to prevent seam chafing in clothing made from harsher fibres. They’ve since been adopted as a byword for ‘technical outdoor clothing’ across the board. Merino fibres are so soft that when suitable micron thickness is used there should be no fear of chafing and therefore no need for flatlock seams, making them a dubious fashion statement not a functional requirement. I’m aware that this is personal preference and, if you disagree with me then you’re in luck, there’s plentyof options out there for you to choose from! 

And so, to cut a long story short, 18 months later I find myself here. The  unlikely founder of a merino wool t-shirt company aimed at creating the t-shirts I wanted but couldn’t find. We want you to put on our t-shirts, take them outside and put them to the test. Get them sweaty, dirty and lost then find your way back with new stories to tell. 

I hope you like them.